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Last Updated: June 2026 At Chic London Hotels, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect the information you provide when you stay with us, make a reservation, visit our website, or communicate with our team. We only collect information necessary to provide our accommodation services, manage bookings, improve guest experiences, comply with legal obligations, and operate our business efficiently. By using our website, making a reservation, or staying at Chic London Hotels, you agree to the practices described in this Privacy Policy.
Chic London Hotels ("we", "our", "us") is the data controller responsible for your personal information. Chic London Hotels 19–20 Irving Street Leicester Square London WC2H 7AU United Kingdom Email: reservations@chiclondonhotels.com If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us using the details above.
Under UK GDPR, we must have a lawful basis for processing your personal information. Contractual Necessity We process your information to fulfil our contract with you, including: • Managing reservations • Providing accommodation services • Processing payments • Communicating about your stay Legitimate Interests We may process information where it is necessary for our legitimate business interests, including: • Improving our services • Managing hotel operations • Preventing fraud • Maintaining security • Analysing occupancy and booking trends Legal Obligations We may process information where required by law, including: • Maintaining guest records • Responding to legal requests • Complying with health and safety requirements • Meeting accounting and taxation obligations Consent In some situations, we rely on your consent, such as: • Sending marketing communications by email • Using certain website cookies You may withdraw your consent at any time.
Depending on your interaction with us, we may collect: Personal Identification Information • Full name • Date of birth (where required) • Nationality • Identification documents where legally required Contact Information • Email address • Telephone number • Postal address Reservation Information • Arrival and departure dates • Number of guests • Room preferences • Special requests Payment Information Payments are processed through secure third-party payment providers. We generally do not store full payment card details on our systems. Guest Communication Information provided through: • Email correspondence • Telephone conversations • Website contact forms • Customer service enquiries CCTV Images For the safety and security of our guests, visitors, staff, and property, CCTV operates in selected public areas of the hotel. Website Usage Information When you visit our website, we may collect: • IP address • Browser type • Device information • Website usage statistics • Cookie data Special Category Information Where necessary and with your consent, we may collect limited information relating to accessibility requirements or other special accommodation needs to ensure a comfortable stay.
We collect information when you: • Make a reservation directly with us • Book through an online travel agency or booking platform • Contact us by phone or email • Submit an enquiry through our website • Stay at our hotel • Complete guest feedback forms • Visit our website
We may receive booking information from: • Online travel agencies (OTAs) • Travel agents • Corporate booking partners • Reservation platforms • Payment service providers This information is used solely to manage and fulfil your reservation.
We use your information to: • Manage and confirm reservations • Provide accommodation services • Process payments and refunds • Respond to enquiries and requests • Communicate important information about your stay • Improve our services and guest experience • Prevent fraud and misuse • Ensure guest and staff safety • Comply with legal and regulatory obligations Where you have provided consent, we may also send promotional communications regarding offers, packages, and hotel updates.
We do not sell your personal information. We may share information with trusted service providers who assist us in operating our business, including: • Reservation and property management systems • Payment processors • Website hosting providers • IT support providers • Professional advisers • Regulatory authorities where required by law All third parties are required to protect your information and process it in accordance with applicable data protection laws.
We retain personal information only for as long as necessary to: • Provide our services • Fulfil legal obligations • Resolve disputes • Maintain business records Retention periods may vary depending on the type of information and applicable legal requirements.
We take appropriate technical and organisational measures to protect personal information from: • Unauthorised access • Loss • Misuse • Disclosure • Alteration • Destruction Access to personal information is restricted to authorised personnel who require it for legitimate business purposes.
Where personal information is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
Under UK data protection law, you may have the right to: • Access your personal information • Correct inaccurate information • Request deletion of your information • Restrict processing • Object to processing • Request data portability • Withdraw consent where processing is based on consent To exercise any of these rights, please contact us at: reservations@chiclondonhotels.com
Our website uses cookies and similar technologies to improve functionality, analyse website usage, and enhance your browsing experience. You can manage cookie preferences through your browser settings. Further information may be provided in our separate Cookie Policy.
For security and safety purposes, CCTV operates in selected public areas of the hotel. Recordings are retained for a limited period and may be disclosed to law enforcement authorities where legally required.
We do not knowingly collect personal information from children except where necessary for accommodation bookings and guest registration. Parents or guardians are responsible for providing consent where required.
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business operations. The latest version will always be published on our website.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact: Chic London Hotels 19–20 Irving Street Leicester Square London WC2H 7AU United Kingdom Email: reservations@chiclondonhotels.com
